Tenet is a multi-award winning disputes and compliance law firm specialising in fraud and financial crime advice. They provide expert litigation and investigations for both individuals and businesses, and are committed to delivering high-quality, cost-effective solutions.
Why did Tenet need MYC?
Tenet are highly proactive in their clients’ ecosystems – driving awareness, education and thought leadership within key industries impacted by fraud and financial crime. For their latest campaign, they homed in on affordable housing. A conference and event collateral would enable them to take the conversations they’ve been having in the sector to the next level.
As a small team with only one marketing resource, Tenet needed support to guide them through the process, provide content marketing advice, and cover the conference. Partnering with a team who could align with their passion and reputation was important to them in order to project their reputable voice via an impactful whitepaper that they could distribute to their network.
Agile event marketing
Flexibility and foresight was key for this project. Due to the overwhelming response to the conference, we expanded our original copywriting scope with video and interview support. We sent a two-person team to Birmingham to capture the day and gather insights from delegates, acting as an extension of their team to help the conference run smoothly and lay the foundation for varied post-event collateral.
The following day, our assigned writer crystallised the event’s key themes and outcomes into a detailed whitepaper framework to ensure alignment with Tenet. This open communication with their team continued to create a feedback loop after the first draft, enabling us to deliver a final version in just seven working days following the event.
Impactful assets that drive awareness
Through flexibility, managed communication and reactive support, we helped Tenet turn a one-day event into an evergreen hero piece of content for their ongoing campaign. It’s been great to hear that it’s already been successful in generating and converting leads.
Most importantly, with tangible assets to leverage, Tenet are now having conversations and building new relationships with key housing sector players and other counter fraud agencies within the community. We look forward to seeing how their campaign develops and what other doors we can help them open along the way.
Make your campaigns work harder with MYC
Need extra resources to elevate your campaign? Reach out to our expert content marketing team to discuss what you need to amplify your business.
