Be What You See is a pioneering equity, diversity, and inclusion (EDI) consultancy dedicated to fostering a more inclusive world. They provide innovative strategies and actionable insights that drive meaningful change within organisations. Their team is committed to helping businesses embrace diversity, create equitable practices, and build inclusive cultures where everyone feels valued and heard.
Why did BWYS need MYC?
When we first connected with Be What You See, they were on a mission to amplify their impact in the EDI space. But they were grappling with some growing pains, especially when it came to defining their brand identity and tone of voice. They knew what they wanted to say, but articulating it effectively was a different story.
At the same time, Be What You See’s rapid growth meant that they were overwhelmed with day-to-day operations, making it challenging to carve out time for strategic content planning and social media management. They were ready to elevate their brand presence but needed a partner to guide them through the process.
Bringing Be What You See’s vision to life
We kicked off our collaboration in January 2024 with a brand workshop that set the stage for transformation. We dug deep into Be What You See’s values, aspirations, and unique voice. By the end, we not only had everything we needed to develop a comprehensive brand guidelines document but Be What You See also reignited their confidence in how they communicate.
Along with the workshop, we took the reins on managing Be What You See’s monthly social media schedule. This meant crafting and curating content that kept them top of mind for their audience, while allowing the team to focus on their core mission.
Crafting a confident brand identity
Through our structured approach, Be What You See gained clarity and a fresh strategy for their social media efforts. We also equipped their team with social media best practices, empowering them to engage confidently online. It’s been great to see the transformation.
Together, we’ve crafted a clear, assertive brand identity that speaks volumes in the EDI space. And while we’ve made great strides, we can’t wait to see what the future holds for this inspiring team.
Empower your own team with MYC
Facing similar challenges in defining your brand identity? Speak to our team of experts and let’s work together to nail down the basics before achieving your business goals.
