Adventum Wealth has carved out a unique niche in wealth management by helping global investors enter the UK property market. In their first five years, they grew to manage over $200 million in assets – a testament to their ability to support their clients.
Recognising that trust, brand recognition, and thought leadership are crucial for expansion, Adventum sought a way to enhance their visibility and showcase their expertise to potential clients.
Why did Adventum need MYC?
Adventum turned to us after seeing that we were a trusted content marketing agency for those in the property space, including Voicescape and MA Group Property Claims. They were impressed by our understanding of the market and how quickly we grasped what their business was about, as well as its intricacies, terminology, and working practices.
It made us the perfect partner to revamp their website. Adventum needed an online shop window that would explain who they are and their services in straightforward terms that anyone could understand. It also had to share a narrative journey of what they’ve done so far to accurately depict them as trustworthy, expert, and confident.
The building blocks of credibility
An initial kick-off call helped us define requirements and gather information around Adventum’s offering. Projects of this nature typically start by drafting a few pages before taking on board any guidance to tighten the text further in line with the audience and proposition. We then delivered the full site in batches to minimise sign-off delays and meet the project deadline.
Pleased with our prompt work and ability to effectively implement feedback, Adventum wanted to work with us again on a key piece of gated content: a guide to investing in Manchester. For this, they required a visual story underlined by up-to-date statistics and facts.
As a Manchester content agency, we’re already well versed in the city’s past and present – so we dug into its population, property and economic growth to also provide a forward-looking perspective backed by credible sources. The result was a comprehensive and educational guide that sold Manchester as a property hotspot and gave example investment returns.
Partners in progression
Our story with Adventum didn’t end there. We’ve continued to work closely together to position them as the partner for global investors eyeing UK property. From developing campaign copy to editing and designing a 180-page brand book complete with a detailed buy-to-let investment manual, our relationship continues to evolve.
We love helping ambitious brands progress towards their growth goals. By providing content that boosts awareness, creates engagement and converts leads, we’re helping Adventum do just that. Let’s talk if you’re interested in doing the same.
