Why did Player+ need MYC?
When Player+ approached us, they were in the process of growing their presence in the entertainment sector, and needed a content partner that could move at their pace – delivering quality content and providing hands-on support to their high-profile partners at the same time.
Not only were they looking for polished content writing services, they also required strategic oversight to make sure their campaigns cut through the noise. With multiple major launches on the horizon, it would take an agile, experienced content marketing team to bring their vision to life.
Laying the foundations for success
Since partnering with Player+, we’ve played a key role in shaping and executing their content strategy. We began with thoughtful content planning, crafting engaging social media content for the company page, as well as on behalf of CEO Rich Jacobs.
By laying the foundations with strong messaging and audience engagement tactics, we set the stage for the high-impact campaigns that were to come later.
The power of a full-funnel approach
Building on this groundwork, we then helped to facilitate the launch of “Secret Oktober” – an exclusive concert film from legendary band Duran Duran, streamed on the StagePlayer+ platform. Working closely with Player+ and Duran Duran’s marketing teams, we developed a full-funnel campaign – including email marketing, social media copy, and supporting materials for Spotify. The campaign had a solid impact and successfully built real momentum for the film’s release – reaching 113,000 fans on Instagram alone.
Following the success of this campaign, we applied the same strategic approach to other landmark releases: Chicago & Friends “Live at 55” and Band of Skulls “Live at the Marquis”. Once again, our focus was not just on delivering content, but on crafting a campaign that resonated with both the Player+ brand and the artists’ unique voice.
Maximising reach and boosting engagement
Beyond these major launches, our ongoing work has positioned Player+ as a thought leader in the streaming space. Through targeted social media campaigns, we’ve elevated their industry presence and deepened fan engagement in the process, significantly boosting their follower growth across Instagram, Facebook and X.
Alongside these tangible metrics, Player+ has benefitted from a more cohesive and impactful brand image overall, with every campaign tailored specifically to align with their partners and audience.
Get expert content support when you need it
If you’re looking for an experienced content partner to drive engagement, manage high-profile campaigns, and ultimately breathe new life into your brand, Making You Content is ready to step in. Reach out today to see how we can amplify your next big launch.
